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Cadbury Bournvita 'Get the Message' Mental Health Bot

Covid didn't just affect us physically but also mentally. And the most vulnerable were kids, who found the lockdown too drastic a change.

In a country where mental health of kids is considered a taboo, parents tend to miss the signs. To help them #GetTheMessage, we launched

a bot via interactive films. A microsite gave parents all the necessary information and also helped them get in touch with councillors.


Results so far:  

1.5 million parents interacted with the bot, creating over 100,000 conversations in 3 months

150,000 parents signed up on the website to know more about kids' mental health

The toll-free mental health helping touched the lives of over 1500 children.


Kyoorius Awards:

3 baby elephants

16 shortlists

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