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UNILEVER RED LABEL 'TEA FOR TRASH'

It's not often that at a pilgrimage, you see people lining up for garbage, along with lining up for Gods.

An onground tech idea at the world's largest human gathering festival- 'The Kumbh Mela' where

we combined tech with something as elementary as a cup of tea, to dazzle millions of miracle-seeking Indians.

The idea turned into a photo-op for pilgrims, politicians and everyone in between.

All organic PR reach: 47 million. Trash collected: 93 tonnes.

 

KYOORIUS 2019:

3 elephants

- Innovation in Outdoor

- Direct Response Ambient

- Live Brand Experience

4 baby elephants

Tea for trash Kyoorius.jpg

Case Study

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