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UNILEVER RED LABEL 'TEA FOR TRASH'
It's not often that at a pilgrimage, you see people lining up for garbage, along with lining up for Gods.
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An onground tech idea at the world's largest human gathering festival- 'The Kumbh Mela' where
we combined tech with something as elementary as a cup of tea, to dazzle millions of miracle-seeking Indians.
The idea turned into a photo-op for pilgrims, politicians and everyone in between.
All organic PR reach: 47 million. Trash collected: 93 tonnes.
KYOORIUS 2019:
3 elephants
- Innovation in Outdoor
- Direct Response Ambient
- Live Brand Experience
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4 baby elephants
Case Study
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