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The Curious Case Of The Missing Cadbury Logo + Cakes Launch

Sometimes to be seen, you need to make the most important important thing disappear. 

A teaser campaign that lead to 50 million Indians wondering where Cadbury disappeared. 

Followed by a launch film the country fell in love with.  

The campaign TVC was ranked as top 15th commercial of 2020 by Campaign India and

also featured in 'Work that Speaks' by Financial Express.

Kyoorius Awards:

3 shortlists

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