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Cadbury Chocobakes Cakes Launch

The launch of an entire baking category for the Cadbury portfolio.


Sometimes personifying brand functionality in the most colloquial manner can be the secret to brand love and turning

a nation's favourite. The cakes had a unique USP of having sweet Cadbury chocolate hidden inside.


Much like humans or in the case of the launch film, a little baby who had a sweet hidden side to him. Lovingly and

colloquially referred to as 'Meetha Chhupa Rustom' the application of the phrase immediately warmed people's

hearts and found a way into homes, resulting a highly successful launch.

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