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Unilever Red Label 'Covid Stigma' film
At the start of Covid, there was a lot of stigma associated with those in the vicinity who caught the virus. Patients were treated as untouchables, even by neighbours. Red Label Tea that believes in inclusion, wanted to address the issue head on with a digital film. The film was shot totally remote, at a time when not many film shoots were happening.
Results:
The film went viral on messaging apps, being widely circulated. YT views so far have crossed the 3M mark. More importantly, such was the response to the film that the same script was adapted for the Unilever Pakistan and Sri Lanka markets.
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