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#EqualMoms by The Logical Indian
Mother's Day is typically cluttered with ads urging people to celebrate their moms. We used the occasion to talk about adoptive moms and brought to light their plight when it comes to maternity leave. Through the film, we highlighted how the current maternity law totally ignores adoptive moms. The film went on to garner a lot of eyeballs and organic sharing on mobile and social.
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