top of page
Unilever Red Label Tea 'Swipe Away Stereotypes'
One gets briefs with limited or close-to no spends on an everyday basis.
The effort is to ensure that in the end output, no one can't tell.
The transgender community in India, unlike any where else, face not just discrimination but also an existential
dilemma, as they are thought of being incapable. On World Transgender Day, Unilever decided to give a small
yet meaningful nudge to Indians to swipe away the stereotypical roles relegated to the community and with
each swipe, discover what those from the community has achieved.
bottom of page