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Unilever Red Label brand TVC 'Hospital'
Unilever's Red Label Tea brand has always spoken about the taste of togetherness and how a cup of tea is the common ground that turns strangers into friends. With many iconic films previously on the brand, the task in a post-covid world was to redefine the brand and deliver yet another heart-warming, memorable piece of communication that can catapult the brand and spread some warmth amongst the nation.
The film helped resurrect sales in a declining a declining category and garnered great praises from audiences as well as experts (ref to image below the tvc)
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