MTV + ARDSI present 'Memory Karaoke'
The first-ever customizable karaoke made specifically for those with early Alzheimer's.
Sometimes, being passionate about an idea means finding an equally passionate client partner willing to invest and commission the project. It means looking beyond the compartments of job role and looking into project management, PR, strategy apart from creative. And most often, these are the projects that end up making the most amount of difference to the world.
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MTV MEMORY KARAOKE has won the rare, non-advertising 'National Neurorehab Initiative Of The Year' awarded by the Indian Academy of Neurology, as well as a monetary grant for the cause of Alzheimer's. The campaign has been shared by the Ogilvy global handle & website amongst various cutting-edge global ideas.
One Show Asia 2023:
1st ever Sustainable Development Goals Pencil
1 bronze
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LIA 2022:
1 bronze for Creative Use Of Data.
3 shortlists.
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CLIO Awards:
1 Silver, 1 bronze, 2 finalists.
One Show 2022:
14 shortlists, 1 merit.
Kyoorius Awards:
1 Brass Elephant for Good, 4 Blue elephants, 25 baby elephants.
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The Work 2022:
Data - Creative Use + Infographics
Direct
Health & Pharma
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Mad Stars 2022:
Brand Experience & Activation
5 shortlists
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Spikes Asia:
1 shortlist Health
