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Cadbury Bournvita 'THE EXAM SALE' #LookBeyondMarks

What happens when a society blinded by kids' marks (grades) is shown the mirror by innocent kids? 

A social experiment proved to be an answer that nudged the nation and beyond, and gave a legacy 

brand a new voice, along with the best sales quarter in over 2 years.

KYOORIUS Awards 2018 x5 elephants

Branded Content And Entertainment 

Live Experience

Direct Response Ambient 

Digital Branded Film, Content & Entertainment 

Branded Social Post Kyoorius awards 2018 

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Case Study

Social experiment

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